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RUNWAY REPORT
 
Beach Fashion

One of the best things about summer is shopping for new bikinis and beach outfits. Now that Belle De Jour’s favorite brands have launched their fabulous collection for our tropical weather, summer shopping couldn’t be more fun.

Bayo
From swimwear to ready-to-wear pieces, Bayo’s summer collection is all about color. Brights and florals dominate their casual shorts, tops, and swimwear. You’re sure to find something the flatters your figure and suits your personal taste. Are you a trendsetter? Try their tribal-inspired pieces. Are you into color? Their bursts of pink, yellow, green, and purple are your must-haves. Are you a classic dresser? Their monochrome pieces make the perfect basics for your wardrobe.


Freeway
Freeway takes a walk into the wild side this summer. Animal prints have crossed over from the fall/winter season and safari-inspired pieces are taking over their stores. While tribal and safari fashion is hot, make sure you don’t overdo it. Pick a few accessories from their collection such as scarves, belts, and hats, and incorporate it into your existing wardrobe. If you’re more into their dresses and separates, downplay the wild fabrics by combining then with neutral or monochrome pieces.


Karimadon


Known for their affordable yet stylish dresses, Karimadon takes their summer inspiration from nature. Aqua shades and pastel colors dominate their new collection. And just because the heat is on, it doesn’t mean you have to keep your skirts and dresses short and cropped. Flowing fabrics and feminine cuts that go below the knees are just as sexy.


Culte Femme
Designer Hindy Tantoco’s take on summer fashion caters to the chic taste. Her new stylish dresses are all about color, but with a more vintage and Old World appeal. Other than summer’s staple bright colors, fall’s monochrome hues such as black and gray are revived for a tropical feel. Hindy’s accessories and shoes also give off an updated bohemian vibe. If you dare to go beyond the mainstream trend, Culte Femme’s gladiator sandals and roman flats are irresistible choices.


Shopping Directory:

BAYO Alabang Town Center, Eastwood City Walk, Festival Supermall, Gateway Mall, Glorietta 2, Market! Market! Power Plant Mall, Robinson’s Galleria, Shangri-la Plaza Mall, SM Megamall 892-5717. www.bayo.com.ph

CULTE FEMME Rustan’s Makati, 813-3739 loc. 244; Rustan’s at Shangri-La Plaza Mall, 633-4336; Rustan’s at Alabang Town Center, 850-5532; Harrison Plaza, 521-1140; Araneta Center, Cubao, 911-2401.

FREEWAY Abanas Square (074) 466-3744; Alimall 421-6671; SM City Bacoor (046) 417-6750; SM City Batangas 885-6368; Bohol, Island City Mall; SM City Bicutan 776-4801; Ayala Center Cebu (032) 415-8687; SM City Damarinas (046) 432-3024; Chimes Mall Davao (082) 221-4286; Robinsons Place Ermita 536-7862; SM City Fairview 938-0769; Festival Supermall 850-4027; 1/F Glorietta 3 894-0975; SM City Iloilo (033) 508-1981; Limketkai Mall, CDO (088) 856-1608; SM City Lucena, (042) 710-7919; SM Mall of Asia; SM Megamall 635-2422; Robinsons Metro East 646-8412; SM City North EDSA 929-5173; Robinsons Place Novaliches 935-8474; SM City Pampanga (045) 961-3425; Pavlilioin Mall (042) 411-4090; SM City San Lazaro 786-2538; SM City South Mall 806-6592; SM Super Center Sucat 825-7255; Robinson’s Galleria 623-0987; Robinson’s Place Manila, Market! Market! 894-0975; www.freeway.net.ph

KARIMADON Glorietta 1, Ayala Center, 894-0960; SM Bacoor, (046)417-6783; SM Centerpoint, 716-1254; Robinson’s Place Ermita, 536-7861; SM North EDSA, 928-7238; SM Fairview, 935-0707; Robinsons Galleria, 632-9185; SM Megamall, 633-4973; Sta. Lucia East Grand Mall, 681-5422; Robinsons Place Metro East, 682-9624; SM City Annex, 927-8757; SM Davao; SM Marilao, (044)933-2127; SM Pampanga, (045)961-1858.

 
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